These cookies are required for the websites functionality. They make features such as safe, solid logins, session management, and storing consent preferences work. If these cookies were missing, the website would not work as expected. For example, cookie-by-session management allows users to stay logged into the website during a session; security cookies will protect any user data, and preference cookies will remember any consent selections. These cookies do not store any personally identifiable information.

Functional cookies enhance the user experience by providing extra features that ensure high usability. For example, they allow you to share content on social media, view personalized content, and collect user feedback. This is achieved by embedding social media sharing buttons, connecting the site to services such as Facebook and Twitter, integrating media like videos that help better engage with the content, and utilizing feedback forms to collect the users opinion. Its unnecessary, but these cookies create a more fluid and pleasurable
experience.

Analytics cookies help trace data on user behavior while engaging with the site, improving
website performance. For example, we will know which pages users have viewed, what
source those visitors came from, and how they navigate through the site. None of this 
collected information stores personal data. For example, Google Analytics will tell us the
number of visitors and what they do, heat maps indicate which are the hotspots on the site
where users engage the most, and traffic reports tell us how people actually get there. All of this information is anonymous and is used only to give our visitors a better experience.

Performance cookies help monitor and analyze website performance based on benchmark 
parameters like page load times, responsiveness, and uptime. These may help ensure a sites smooth functioning by identifying technical bottlenecks. For example, if one-page loads too long, performance cookies can identify this cause and suggest fixes so users enjoy better usability with faster page rendering.

Advertisement cookies build up the system to enable visitors to receive better relevant
advertisements based on their previous browsing and interest behavior. These cookies trace activities across numerous websites so that unique personal experiences with ads can be built and appropriate ad-campaign effectiveness can be defined. Thus, a visitor who viewed a product on an e-commerce site may easily see similar ads elsewhere, increasing the chances of engagement. They also assist advertisers in knowing which campaigns are converting and which need changes.